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LONDON BELLE

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At London Belle, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make a purchase, create an account, subscribe to our communications, or otherwise interact with us.

By using our website, you acknowledge that you have read and understood this Privacy Policy.
 

1. DATA CONTROLLER
 

London Belle is the controller of your personal data for the purposes of applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

For any privacy-related enquiries, please contact us through the details provided on our website.
 

2. INFORMATION WE COLLECT
 

We may collect the following categories of information:

Information You Provide

• Name

• Email address

• Telephone number

• Billing and delivery addresses

• Payment details

• Purchase history

• Account information

• Customer service enquiries
   

Information Collected Automatically

• IP address

• Browser type and device information

• Website activity and navigation data

• Cookies and similar technologies

• Location information derived from your device settings
   

3. HOW WE USE YOUR INFORMATION
 

We use your information to:

• Process and fulfil your orders

• Manage payments, deliveries and returns

• Create and maintain your customer account

• Provide customer support

• Improve our products, services and website experience

• Personalise content and recommendations

• Detect, investigate and prevent fraud

• Comply with legal and regulatory obligations

• Send marketing communications where permitted by law or with your consent
   

4. LEGAL BASIS FOR PROCESSING
 

We process personal information where necessary for:

• The performance of a contract with you

• Compliance with legal obligations

• Our legitimate business interests

• Your consent, where required
   

5. SHARING OF INFORMATION
 

We may share personal information with carefully selected third parties that support our business operations, including:

• Payment service providers

• Logistics and delivery partners

• Technology and hosting providers

• Customer support providers

• Marketing and analytics partners

• Regulatory and law enforcement authorities where required

We do not sell your personal information.
 

6. INTERNATIONAL TRANSFERS
 

As part of our global operations, your information may be transferred to and processed in countries outside the United Kingdom.

Where such transfers occur, we implement appropriate safeguards to ensure your information receives an adequate level of protection in accordance with applicable law.
 

7. DATA RETENTION
 

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including compliance with legal, accounting, tax and regulatory requirements.
 

8. YOUR RIGHTS
 

Subject to applicable law, you may have the right to:

• Access your personal information

• Request correction of inaccurate data

• Request deletion of your information

• Restrict processing

• Object to processing

• Request data portability

• Withdraw consent where processing is based on consent

Requests may be submitted through our customer support channels.
 

9. MARKETING COMMUNICATIONS
 

You may choose to receive updates regarding new collections, exclusive offers, campaigns and events.

You can unsubscribe from marketing communications at any time by following the instructions included in our emails or by contacting us directly.
 

10. COOKIES AND SIMILAR TECHNOLOGIES
 

Our website uses cookies and similar technologies to provide functionality, improve performance, analyse traffic and personalise your shopping experience.

Further details can be found in our Cookie Policy.
 

11. SECURITY
 

We maintain appropriate technical and organisational measures designed to protect personal information against accidental, unlawful or unauthorised access, loss, alteration or disclosure.

While we strive to protect your information, no method of transmission over the internet or electronic storage is completely secure.
 

12. THIRD-PARTY SERVICES
 

Our website may contain links to third-party websites, platforms or services.

We are not responsible for the privacy practices or content of such third-party services and encourage you to review their privacy policies.
 

13. CHANGES TO THIS POLICY
 

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements or operational needs.

The latest version will always be published on this page.
 

14. CONTACT
 

For questions regarding this Privacy Policy or the processing of your personal information, please contact London Belle through the contact details available on our website.
 

LONDON BELLE
Timeless Fashion. Thoughtfully Crafted. Responsibly Managed.

We are committed to handling your personal information with transparency, integrity and respect, while providing a premium shopping experience inspired by modern British style.