​

LONDON BELLE

​

At London Belle, we use cookies and similar technologies to provide a seamless shopping experience, improve website performance, understand how visitors interact with our website, and deliver relevant content and marketing.

This Cookie Policy explains what cookies are, how we use them, and the choices available to you regarding their use.

By continuing to browse our website, you consent to the use of cookies in accordance with this Policy, except where your consent is required and has not been provided.
 

1. WHAT ARE COOKIES?
 

Cookies are small text files that are placed on your device when you visit a website.

Cookies help websites recognise your device, remember your preferences, improve functionality, and provide a more personalised browsing experience.

Cookies may be stored temporarily during your visit (session cookies) or remain on your device for a longer period (persistent cookies).
 

2. HOW WE USE COOKIES
 

London Belle uses cookies to:

• Ensure the website functions properly.

• Remember your preferences and settings.

• Maintain your shopping basket and checkout process.

• Improve website performance and usability.

• Analyse website traffic and visitor behaviour.

• Personalise content and product recommendations.

• Deliver relevant advertising and marketing communications.

• Detect and prevent fraudulent activity.
   

3. TYPES OF COOKIES WE USE
 

Strictly Necessary Cookies

These cookies are essential for the operation of our website and cannot be disabled in our systems.

They enable core functions such as:

• Shopping basket functionality

• Secure checkout

• Website security

• Account login and authentication
   

Without these cookies, certain services may not function correctly.

Performance & Analytics Cookies

These cookies help us understand how visitors use our website.

They allow us to analyse:

• Website traffic

• Visitor interactions

• Popular pages

• Navigation patterns

• Website performance
   

This information helps us improve the overall customer experience.

Functionality Cookies

These cookies enable enhanced features and personalisation, including:

• Remembering language preferences

• Saving shopping preferences

• Recognising returning visitors

• Providing a more tailored browsing experience
   

Advertising & Marketing Cookies

These cookies may be used by us and selected advertising partners to:

• Display relevant advertisements

• Measure campaign effectiveness

• Limit repetitive advertising

• Deliver personalised marketing content

These cookies may track your browsing activity across websites.
 

4. THIRD-PARTY COOKIES
 

We may work with trusted third-party providers that place cookies on our website for purposes including:

• Website analytics

• Payment processing

• Marketing and advertising

• Customer support services

• Website performance monitoring

These third parties may collect information in accordance with their own privacy policies.
 

5. MANAGING YOUR COOKIE PREFERENCES
 

You can manage or disable cookies through your browser settings at any time.

Most browsers allow you to:

• View stored cookies

• Delete existing cookies

• Block future cookies

• Configure cookie preferences

Please note that disabling certain cookies may affect website functionality and limit your shopping experience.
 

6. CONSENT
 

Where required by applicable law, including the UK GDPR and the Privacy and Electronic Communications Regulations (PECR), we will request your consent before placing non-essential cookies on your device.

You may withdraw your consent at any time through our Cookie Preferences settings or your browser controls.
 

7. DATA PROTECTION
 

Any personal information collected through cookies is processed in accordance with our Privacy Policy and applicable data protection laws.

For further information on how we handle personal information, please refer to our Privacy Policy.
 

8. UPDATES TO THIS COOKIE POLICY
 

We may update this Cookie Policy from time to time to reflect changes in legal requirements, technology, or our business practices.

Any updates will be published on this page with a revised "Last Updated" date.
 

CONTACT US
 

If you have any questions regarding this Cookie Policy or our use of cookies, please contact London Belle through the contact information available on our website.
 

LONDON BELLE

Modern British Fashion. Effortless Elegance.

We are committed to providing a transparent, secure, and personalised online shopping experience while respecting your privacy and data protection rights.